postcards_report

For highest visibility, and to engage the greatest number of DECC staff, we created an event in the lobby of 3-8 Whitehall Place, asking staff to complete a CarbonCulture postcard with their questions, comments, ideas and pledges on energy issues at their work.

The Postcards were handwritten, giving a sense of community and the feeling that people’s opinions mattered to the process. Seeing a growing number of completed postcards on the wall, handwritten by their peers, may have encouraged passing staff to investigate, and to fill out their own.

The postcards process helped to present us as an external group, distinct from DECC ‘management’. Dolan, P. et al. (2010) MINDSPACE: Influencing behaviour through public policy. Institute for Government. LondonThe ‘messenger’ is hugely important in delivering behaviour change, particularly allowing DECC staff to contribute their ideas in confidence and take ownership over the process as building users, outside of normal building management decisions.

At the same time as empowering users to anonymously raise their issues, Ibidbehavioural economists have found that this process of publicly stating their ideas may embed further ‘commitment’ in the users.

The postcards provided both quantitative information, telling us how many people wanted to address each issue, and qualitative information in the comments, which fed into designing tools and solutions.

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