How can user engagement save energy and carbon at work?
An Exploration of Behavioural Economics at the Department of Energy and Climate Change
Read The Report
For the what, where, when, and why of CarbonCulture at DECC download the Summary PDF of the project
For the how, read the full report where we dive deeper into our methodology, outcomes, discussion, and what we learnt. Use the left and right arrows below to browse through the chapters.
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The first chapter of the detailed report, with an overview of the project: Who was involved? Why did it happen? Was it successful? (For a briefer briefing, try the Summary PDF)
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Behaviour change and gamification are powerful tools. Can they be used to save energy and carbon in workplaces?
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We all know what energy use is...don’t we? How we think we use energy, and the 'mental models' we build about it, are pivotal to saving energy and carbon.
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There's a community of practice around behaviour change, using all sorts of techniques to drive carbon, cost and sustainability outcomes. A few of them are summarised here.
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We had to deliver radical innovation while minimising risk – this section sets out the approach we took, and the CarbonCulture platform that we used to deploy the outcomes.
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We used a variety of design tools to get fit-for-purpose tools deployed at DECC. Here you'll find out about postcards, arrows, user-centred design and prototyping.
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The product of all the work described in the previous chapters was the tools themselves: Scrunch, Foodprints, OK Commuter.
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We looked in depth at how well this new approach worked to build engagement and behaviour change across the userbase. Quantitative and qualitative answers are here.
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Our reflections on the project, some lessons learned and insights gained, covering the cultural and technical opportunities, in the approach we took and tools we deployed.
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Where next? There's a lot of energy and carbon needs saving in the world - is there a role for these kind of tools? We have concluded that there is.
Summary PDF
Testimonials
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“Dear Carbon Culture Team. Where have you gone? I miss Foodprints, OK commuter
and Scrunch. You still come up as one of my homepages each day!”— by Chris (3275 points)
Introduction